Earn Shells
Collect Shells through qualifying purchases and selected member activities.
Welcome to The Shell Club
Belong. Earn. Enjoy more.
Join our community for free, earn Shells when you shop and enjoy rewards created especially for members.
Free to join
No subscription
No membership fee
Welcome to The Club
More than a rewards programme.
The Shell Club is a free community created for the people who support our journey.
Members earn rewards, receive birthday benefits and enjoy selected offers and early access. More importantly, we want The Club to become a place where everyone feels welcome, respected and proud to belong.
There is a place for everyone in The Shell Club.
Membership has its rewards
A little more, every time you return.
Our membership programme rewards loyalty while helping us build a closer relationship with our community.
Enjoy rewards
Redeem available Shells for eligible rewards on future purchases.
Birthday benefits
Eligible members receive an exclusive reward to celebrate their birthday.
Member access
Enjoy selected member offers, launches and early-access opportunities.
How Shells work
Earn Shells. Unlock rewards.
Shells are The Shell Club's reward points. Collect them through qualifying purchases and selected member activities, then redeem eligible rewards against future orders.
Example reward value
500 Shells = £5 reward Update this value to match the final rewards programme.
01
Welcome reward
Create your account
Join The Club for free
02
1 Shell per £1
Place an order
Earn on eligible purchases
03
Birthday benefit
Add your birthday
Complete your member profile
04
Rewards vary
Selected activities
Special member opportunities
Your birthday
Our treat
A birthday worth celebrating
Your birthday. Our treat.
Add your birthday to your member account and, when eligible, we will send you an exclusive birthday reward.
It is our way of celebrating the people who make The Shell Club possible.
- Free members-only birthday reward
- Delivered to eligible members by email
- Available for a limited birthday period
- One birthday reward per member each year
More than rewards
A community where everyone belongs.
The Shell Club welcomes people from every background. There is no judgement here—only respect, connection and a shared desire to rise higher together.
Everyone is welcome
The Club is open to people of every background, belief and story.
No judgement
Members should always feel respected, valued and able to be themselves.
Shared progress
We celebrate individual success while helping others move forward too.
Real connection
We want to create something people feel proud to belong to.
Your membership journey
Join today. Enjoy more every time you return.
Create your account
Join The Club for free using your name and email address.
Start earning Shells
Earn rewards through qualifying purchases and selected member activities.
Redeem your rewards
Use your available rewards against eligible future purchases.
Enjoy member benefits
Receive birthday rewards, special offers and selected early access.
Membership questions
Everything you need to know.
Your final programme terms should match the settings in your rewards platform.
Is The Shell Club free to join?
Yes. The Shell Club is free to join. There is no subscription or annual membership fee.
How do I earn Shells?
Members earn Shells through eligible purchases and any additional earning activities shown in their member account.
How do I use my rewards?
When you have enough Shells for an available reward, follow the redemption instructions shown in your member account.
How does the birthday reward work?
Eligible members who have added their birthday before the required qualifying date will receive a birthday reward by email. Final eligibility periods and exclusions should be shown in the programme terms.
Do Shells expire?
Update this answer to match the expiry rules configured in your loyalty platform.
Your place is waiting
Your place in The Club is waiting.
Join for free today and start earning Shells from your next qualifying purchase.
