Read the label
Check the sewn-in instructions before the first wash. Product-specific temperatures, drying and ironing guidance take priority.
Care & longevity
Look after your shell.
Practical care for clothing, bags and drinkware—so each product can keep doing the job it was designed to do.
Always follow the product-specific care label first.
This guide is general advice and does not replace the instructions supplied with an individual product.
Care is part of quality
A well-made product still needs the right care.
Cleaning too aggressively can shorten a product's useful life just as surely as neglect. Our approach is to use the gentlest suitable method, follow the product label and deal with small issues before they become larger ones.
01
Clean only as much as the product needs.
02
Avoid unnecessary heat, harsh chemicals and abrasion.
03
Dry fully before storing.
04
Ask before discarding something that may be recoverable.
Care guideClothing
100% cotton main fabric
Protect the shape, colour and finish.
Our current clothing uses 100% cotton as the main fabric. Prints, badges, threads and trims can respond differently to heat and abrasion, so the complete garment instructions matter.
Prepare the garment
Close zips where present, empty pockets and turn printed or embroidered garments inside out where the care label permits.
Use a suitable cycle
Choose the temperature and cycle shown on the label. Avoid washing only to freshen a garment when airing is sufficient.
Dry without distortion
Reshape after washing and follow the approved drying method. Excessive heat can affect cotton, prints, elastics and trims.
Helpful
- Separate colours appropriately.
- Treat marks promptly and gently.
- Store clean and completely dry.
Avoid unless the label allows it
- High heat and prolonged tumble drying.
- Bleach or aggressive stain removers.
- Ironing directly over prints, badges or patches.
Stride & bags
Clean the mark, not the whole bag.
Most everyday marks can be approached locally. Start dry, move to a lightly damp cloth only when needed and avoid saturating structured panels, padding, coatings or hardware.
02
Empty and inspect
Remove contents, shake out loose debris and check pockets, seams, zips and hardware before cleaning.
Spot clean first
Use a soft cloth, cool or lukewarm water and a small amount of mild soap. Test an inconspicuous area before treating a visible mark.
Do not soak by default
Do not machine wash, tumble dry, bleach or fully immerse a bag unless its product-specific instructions explicitly permit it.
Air dry naturally
Open compartments and allow the bag to dry completely away from radiators, hairdryers, direct flames and prolonged harsh sunlight.
Look after moving parts
Keep zip tracks free from grit, avoid forcing an obstructed zip and do not overload a buckle, strap or pocket beyond its intended use.
Store with shape
Store clean, dry and lightly supported rather than crushed beneath heavy items for long periods.
Weather note
Do not describe a bag as waterproof unless that claim is supported. If a bag becomes wet, empty it, wipe away surface water and allow it to air dry fully before storage.
Care guideDrinkware
Stainless-steel bodies
Clean every part that touches the drink.
Stainless-steel bodies are only one part of the product. Lids, seals, threads and openings need regular cleaning and complete drying too.
Wash before first use
Clean the body, lid and removable components according to the product instructions before drinking from the item.
Disassemble carefully
Remove detachable seals or inserts only where the design allows, then clean the areas where residue can collect.
Use mild cleaning products
Warm water, mild washing-up liquid and a soft bottle brush are suitable for many products. Avoid abrasive tools that can damage coatings.
Dry completely
Leave the body and lid open and separate until every part is dry, especially before longer storage.
Check regularly
- Seals are seated correctly.
- Lids close without cross-threading.
- No residue remains around moving parts.
Do not assume
- Dishwasher-safe unless stated.
- Suitable for every hot, carbonated or acidic drink.
- Leakproof if the lid or seal is damaged or fitted incorrectly.
Before you replace it
Something not working as it should? Ask us first.
A stuck zip, loose fitting, damaged seal or care question may have a straightforward next step. Send clear information before attempting an aggressive repair or discarding the product.
Send us
- Your order number, where available
- The product name and colour
- Clear photographs of the issue
- How the issue occurred and any care already attempted
Contacting us does not guarantee that a repair, replacement part or remedy will be available, but it allows us to give the most appropriate advice.
Care questions
Useful care answers.
Can I machine-wash my bag?+
Do not machine-wash a bag unless the individual product instructions explicitly permit it. Spot cleaning is the safer starting point for structured bags.
Can the bottles and tumblers go in a dishwasher?+
Use a dishwasher only when the individual product instructions say it is suitable. Heat and detergents can affect coatings, seals and lid components.
Why has my cotton garment changed slightly after washing?+
Cotton can respond to heat, agitation and drying. Follow the sewn-in label, reshape after washing and avoid higher temperatures than the garment permits.
What should I do about a stuck zip?+
Stop pulling, remove visible obstruction and check the track alignment. Contact us with photographs if the zip remains stuck rather than forcing it and causing further damage.
Use it well
The best-looking product is the one still moving with you.
Keep the product instructions, clean with care and contact us when you are unsure.
